J Beverly Hills creamy Intense Direct Dye Fashion Colours offer beautiful vibrant colour that lasts up to 6 weeks, depending on the porosity of the hair. The creamy but highly compact consistency makes application smooth and precise. This formula has the ability to combine several shades on the same strand, delivering the exact desired effect.
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why j beverly hills
Naturally Nourishing
Paraben, sulphate, and cruelty-free products made from ingredients you can pronounce.
Timeless beauty & expertise
Premium products originally developed for Hollywood stars by expert hair stylist Juan Juan.
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